Philip Johnson
Market research and
litigation survey expert
Over a career spanning more than 40 years, Philip (Phil) Johnson has designed and supervised hundreds of projects to measure consumer behavior and opinion, across a wide range of industries and methodologies.
One area of expertise is in the use of survey research as a tool in litigation, including jury selection and trademark disputes. Mr. Johnson has offered testimony regarding survey evidence on over 80 occasions in both Federal and State courts. He has also presented survey research evidence in matters before the Federal Trade Commission, The Food and Drug Administration, the National Advertising Division, the Patent and Trademark Office, and the Trademark Trial and Appeal Board.
Contact:
philj@jjgresearch.com
(360) 317-1350
Litigation Research
Protecting your brand.
Trademark / Trade Dress
• Likelihood of Confusion
• Secondary Meaning
• Genericness / Descriptiveness
• Dilution
• Fame
• Fair Use
False Advertising
• Perception / Communication
• Preference Claims
• Claims Substantiation
Patent
• Infringement
• Materiality
• Damages
Other
• Antitrust / Unfair Competition
• Class Action
Market Research
Insights and direction.
Phil Johnson founded JJG Research as the culmination of an extensive career in market research.
A specialist in consumer behavior, Mr. Johnson has comprehensive cross-industry expertise, using quantitative and qualitative methodologies to help CPG, retail, manufacturing, food and grocery, and restaurant executives thrive in today’s marketplace.
Consumer Studies
• Market share / indexing
• Brand positioning
• Brand awareness & equity
• Satisfaction & unmet needs
• Preference & behavior
• Attitude & usage
• Product development
• Concept testing